Robert F. Firely, Jr. is a Senior Vice President of Murphy McCormack Capital Advisors, an investment banking and corporate advisory firm located in Lewisburg, Pennsylvania. Bob has more than 35 years of financial services experience and focuses on providing advisory services related to business sales, mergers, acquisitions, debt financing and select turnaround projects.

Bob joined Murphy McCormack Capital Advisors in fall of 2022. Bob previously served as Chief Financial Officer (CFO) and Chief Administrative Officer (CAO) of Triose, Inc., a freight management/logistics company located in Wyomissing, Pennsylvania. In addition to his CFO and CAO duties Bob assisted in the acquisition and due diligence process for Triose’s sale to AmeriSourceBergen in 2021. Prior to joining Triose, Bob was a partner at Herbein + Company, Inc., located in Wyomissing, Pennsylvania. Herbein is a large regional CPA firm with multiple offices in Pennsylvania and New Jersey. Bob served as partner-in-charge of the Audit and Accounting group for over fifteen years where he was responsible for the quality control process, team education, scheduling, and overall engagement performance in compliance with all national and industry regulations. In addition to these group responsibilities Bob managed a significant client book of business including many of the firm’s largest clients which included M&A activities. Bob also served as partner-in-charge of the firm’s tax services group where he was responsible for managing the scheduling, education, and delivery of high level client services and tax strategies. In addition to these responsibilities Bob served on the firm’s compensation committee and executive committee.

Bob is a certified public accountant and certified global management accountant and is active in community and civic activities. Bob previously served as President of the Pennsylvania Institute of Certified Public Accountants, Chairman of the Board of the Greater Reading Chamber of Commerce, and currently serves on several community and civic boards, including the United Way of Berks County and the Berks County Industrial Development Authority.

Bob is a graduate of Penn State University where he received a Bachelor of Science in Accounting and continues his interest in educational development by taking various courses annually.